SheOwns: Dubai's New Property Platform Empowering Women Buyers
Gulf News
Gulf News and Aurex Privy launch SheOwns, a Dubai property platform focusing on empowering women in real estate ownership and investment.
Introducing SheOwns: A New Platform for Women in Dubai Property Market
Gulf News and Aurex Privy have collaborated to launch SheOwns, an innovative property platform tailored to support women in Dubai navigating property ownership with confidence and clarity. This initiative aims to place women—especially Emirati and expatriate women—at the heart of property purchasing and investment decisions.
Flagship Event: SheOwns | The Property Show
The centerpiece of SheOwns is its flagship experience, SheOwns | The Property Show, scheduled for 31 October 2026 in Dubai. This event will gather select developers, property experts, buyers, and investors in a dedicated environment where women can explore real estate opportunities.
Focus on Emirati and Expat Women
SheOwns uniquely emphasizes empowering Emirati women, expatriate women, and families, underscoring their growing role in property ownership and wealth generation within the UAE market. The platform is supported by BeingShe, an organization dedicated to fostering women’s participation, leadership, and empowerment, which further enriches the program’s mission.
Exclusive Opportunities for Participants
Developers participating in SheOwns will offer specific purchase incentives such as flexible payment plans, inventory privileges, fee concessions, and upgrades. These benefits are subject to individual developer terms and prevailing regulations, aiming to make property ownership more accessible and appealing for women buyers.
Leadership Insights
Vijay Vaghela, CEO of Gulf News, emphasized the platform’s value: “SheOwns brings together property opportunities, buyers and investors on a trusted platform, while giving greater focus to the growing role of women in the UAE property market.” Gaurav Sharma, Founder & CEO of Aurex Privy, added, “Women should have access not only to property opportunities but also to the knowledge and clarity required to evaluate them properly.” Meanwhile, Aparna Bajpai, Co-founder of Aurex Privy and Founder of BeingShe, highlighted the initiative’s educational approach, stating, “Ownership becomes more meaningful when it begins with understanding.”
Broader Ecosystem and Continuous Engagement
Beyond developers, SheOwns partners with businesses across the property ownership ecosystem, including banking, mortgages, insurance, interiors, technology, property services, and wealth management. This comprehensive approach offers visitors chances to learn and evaluate different aspects of property ownership within a single platform.
The platform also aims to foster a lasting community of women investors who can share knowledge, experiences, and networking opportunities. This ongoing engagement will provide members with access to property education, market insights, and direct developer opportunities while giving developers ongoing feedback on women’s evolving needs in the market.
Editorial Support and Market Influence
Supporting the initiative is a dedicated real estate magazine edition featuring influential voices from the UAE property sector. This edition delves into the increasing impact of women investors and evolving buyer expectations, extending the discussion beyond the property show.
Opportunities for Developers and Partners
Developers and strategic partners joining SheOwns may gain exhibition presence, Gulf News print and digital exposure, editorial features, social media content, speaking roles, and investor engagement. Interested parties can inquire about participation by contacting info@aurexprivy.com.
What This Means for Real Estate Agents
SheOwns presents a unique opportunity for real estate professionals to engage with an influential and growing segment of property buyers—women in the UAE. By aligning with this platform, agents can enhance their market reach, develop tailored offerings, and stay attuned to the priorities shaping future property investments among women.
Based on reporting from Gulf News. Summary and analysis by Propilot AI.
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