Rockhill Launches Dh250M Affordable Premium Tower in Ajman’s Al Alia District
Khaleej Times
Rockhill Development unveils Rockhill Tower with 416 homes from Dh280k, driving Ajman’s affordable premium property market.
Rockhill Tower Introduces Affordable Premium Living in Ajman
Rockhill Development has launched its first residential high-rise in Ajman’s burgeoning Al Alia district. Named Rockhill Tower, this freehold development offers 416 apartments priced from Dh280,000, targeting first-time buyers and investors seeking quality yet affordable homes. The project alone is valued at about Dh250 million in sales revenue, forming the first phase of a wider four-project scheme expected to exceed Dh450 million in construction value and approach Dh1 billion in total revenue.
Integrated Control: From Design to Handover
What differentiates Rockhill from other developers is its full ownership of the entire construction process. The Russian family behind the company relocated from the Netherlands to the UAE in 2017, building an integrated operation that designs with its long-term partner, Al Gafry, constructs via its own licensed contractor, DMIU, and manages properties post-completion.
This integrated approach directly addresses a common concern among off-plan buyers regarding accountability over quality, costs, and timelines. Rockhill's founder and CEO, Dzhabrail Uruskhanov, explains, "When you own the developer and the contractor, you cannot blame the contractor. Every delay, every saving is mine to answer for. A buyer earns one name to hold responsible, not a chain of suppliers pointing at each other."
Family Leadership and Vision
The business operates as a closely held family enterprise with Dzhabrail Uruskhanov at the helm as CEO, supported by Magomed Uruskhanov as managing director and Shamad Uruskhanov overseeing operations. Together, they ensure consistent decision-making and delivery standards across projects.
The Affordable Premium Proposition
Rockhill brands its product as "affordable premium," combining Dubai-style design excellence and over 25 lifestyle amenities at Ajman price points. The partnership with Al Gafry brings a decade of Dubai and Ajman design expertise, helping maintain high standards without inflating costs.
Magomed highlights the importance of trust: "Buying a home often happens only once in a person's life. So, the promise we sell off-plan has to be the building we hand over."
Features and Location
Rockhill Tower rises 26 floors and includes a mix of studios to three-bedroom apartments. Amenities feature an infinity pool, standalone gym, golf simulator, spa, steam rooms, mosque, landscaped gardens, and smart-home systems throughout. The tower includes six levels of parking and offers freehold ownership to all nationalities.
Strategically located about 39 minutes from Downtown Dubai, Ajman remains the most affordable emirate for freehold property, attracting first-time buyers and yield-focused investors. The emirate has progressively expanded freehold zones accessible to overseas buyers, providing entry prices well below Dubai’s for a comparable lifestyle.
Commitment Beyond a Single Project
Rockhill Tower is just the first step for the family’s Ajman vision. They have secured three more plots with one design approved and construction planned. "This is a long-term commitment to this market, and to the buyer everyone else overlooks," Dzhabrail notes. The focus is on building trust steadily rather than short-term admiration.
Shamad concludes on delivery accountability: "A vision that does not get handed over on time is just a brochure. My responsibility finishes when the family is standing in their own living room."
Implications for Real Estate Agents
For agents, Rockhill Tower represents a compelling option for clients seeking affordable yet premium-quality homes backed by a developer with full control over construction and delivery timelines. The project aligns with increasing demand for reliable, well-priced housing in Ajman’s growing freehold market, offering strong potential for both owner-occupiers and investors targeting the Northern Emirates.
Based on reporting from Khaleej Times. Summary and analysis by Propilot AI.
Loading...